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When employees wear a shirt with the business brand and logo on the shirt, it is also worn outside the walls of your business. Reaching the general public helps to build an awareness of your business and your brand and is a great way to get free advertising.
Having employees wear all the same shirts with your company logo on them or department name, can create a good first impression to any client that may come in and see the employees. Having a unified look creates a feeling of organization and control in the eye of the client.
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